Branding, Print, Merchandising
The name "Sabor a Mi" comes from a classic Boleros song by Alvaro Carrillo, famously covered by artists like Luis Miguel and Eydie Gorme & Los Panchos. The song tells a story of romance and a long-lasting kiss, but it goes deeper, capturing the zest or spice of a person—their true spirit. It's about experiencing someone as a joyful, flavorful presence, a taste of the soul rather than the palate. This essence inspired our wine bar's branding, featuring a hand-drawn logo and mascot that embody the song's playful, romantic, and passionate spirit.
