The Saucony for 3sixteen Guide v7.3s draws inspiration from the cutting-edge technology of our youth. As we looked back on what then felt like limitless possibilities and unbridled futurism during the Y2K era, we found inspiration in the staying power of the design ideals of the landscape in which the Guide 7 was originally designed. We even channeled this energy in our video campaign, ads, and packaging.
Collaboration with: Studio Mast, John Camalick, Strange Practice
Collaboration with: Studio Mast, John Camalick, Strange Practice
