Art Direction, Digital Design
The second collaboration between 3sixteen and Throwing Fits aimed to enhance the wide cut of the jeans by drawing inspiration from 90s Japanese magazines and mail-order catalogs. This vision sought to create a nostalgic yet contemporary aesthetic, reflecting the era's style while offering a fresh take. Hand-drawn assets and retro elements were incorporated to infuse the collection with authenticity and charm. The assets, designed specifically for the web, contributed to a wildly successful campaign that completely sold out within three minutes.
